What’s Your Marketing Superpower?
Here's a special sample quiz just for credit union marketers like you. Find your marketing superpower!
Your credit union needs more member engagement on social media, so you:
Pay for ads.
Post something wildly creative, like a listicle in a meme format.
Read up on what others are successfully doing.
Run a contest.
Correct!
Wrong!
The results of your last auto loan campaign were disappointing. In response, you:
Dig deeper to find out what members really want.
Resolve to spend less next time while focusing on other loans that get a better response.
Share a video on auto loans that explains why the CU is the best choice.
Ask members to answer questions on social media such as “what car would you be” and get them to share stories about their first car.
Correct!
Wrong!
You’re at the CU Marketing Hero Conference in New York and it’s time for breakout sessions! Even though all of them sound exciting, you opt for:
Social Media: From Monologue to Dialogue.
Understanding Your Members by Asking the Right Questions.
Content Strategy for Your Blog and Social Media.
Getting the Biggest Bang for Your Marketing Buck.
Correct!
Wrong!
Congratulations! You’re being interviewed for the cover story in an upcoming issue of CU Marketing Hero Magazine. Your story’s title is:
How I increased results while decreasing costs.
How I achieved 300% more member engagement in 30 days.
How I create original content that members love.
How I created member personas that predict member behavior with 94% accuracy.
Correct!
Wrong!
You’re leaving the office early and heading out for a 2-week dream vacation. Before you leave, you make sure to:
Schedule all of your social media posts for the next 2 weeks.
Print spreadsheets and charts with the ROI of the last 50 campaigns so you can review them on the plane
Let members know you’re leaving, and ask them to share their best vacation pics.
Ask your members to complete a survey in the 2 weeks you are gone so you can review the results upon your return.
Correct!
Wrong!
To support your members during the coronavirus pandemic, you decide to:
Use the complimentary COVID-19 content from CUcontent.
Run a campaign for your credit union’s most profitable products/services.
Use the time to do a full survey, asking members about their likes, favorite products, etc.
Ask members to share tips and ideas on how to stay productive at home.
Correct!
Wrong!
Share the quiz to show your results !
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Your Marketing Superpower
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